SEO Basics

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SEO State and type of Seo

(i) SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (ii) Thus SEO is useful in increasing the number of visitors to a website.

(iii) Many strategies and techniques are followed to optimize the webpage.

(iv) Types of SEO: There are two types of SEO

(v) On-page SEO: This includes provision of good content, choosing good keywords, putting keywords at right places, giving proper title to each page etc.

(vi) On-page SEO deals with information displayed to the end user, such as text, images and website navigation.

(vii) Off-page SEO: This includes link building, increasing link popularity by submitting to open directories, search engines, link exchanges etc.

(viii) Off-page SEO deals with website-website relationship.

Which are different SEO techniques.

(1) SEO techniques are classified into two broad categories, White Hat SEO and Black Hat SEO.

(ⅱ) White Hat SEO: Techniques that search engines suggest as part of good design are called White Hat SEO.

(ii) It contains content appropriate and well labeled images. (

iv) It is in standard-compliant HTML format.

(v) Black Hat SEO: Techniques which are not approved by search engines and which are used to optimize websites are called Black Hat SEO.

(vi) It mainly contains duplicate content. Such websites are mainly used to redirect users to other websites and drive traffic.

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